The listing, RARE VINTAGE RUSS TROLL FOR PRESIDENT Campaign Pin has ended.
Trolls, a craze in the 1960s, have resurfaced with a `90s marketing vengeance.There is troll headwear, footwear, jewelry and food. There are Trolls Around The World decked out in international costumes, Treasure Trolls with colorful ``wishstones`` over their belly buttons.
Trolls have gotten so popular that it`s a phenomenon,`` said Sid Aronson, director of communications for Russ Berrie & Co. ``They say rub a troll`s hair and it will bring you good luck. Well, we have good luck, and I think that`s a factor.``
The company is one of at least four major U.S. manufacturers that produce the dolls, according to the Toy Manufacturers of America in New York. And dozens of other companies are buying the licensing rights for related items.
In 1991 Russ sold $44 million worth of trolls and has seen sales jump to $38 million in the first quarter of 1992.