Just because they were massed produced by Kraft doesn't mean they aren't rare. Gumby toys, for example, were popular in the 80's, but the real ones are damn near impossible to find because the wires that made them bendable contained lead. Considering that this is a bendable toy, it is possible that it too may contain lead and been recalled in the 90's. But I don't see what harm it would do if it is in the package!