The listing, Book: To Catch A Mouse Make A Noise Like A Cheese, softcover has ended.
This book was copyrighted in 1983. Description on the front cover reads....
Intimate, witty advice and anecdotes from Radio Shack's Master Marketer on building sales, writing Ads, running a business, saving money, plus: 78 ADvisories, the Charles Tandy story, the TRS-80 Story, the media and future schlock.