actually it's a bit darker than in the picture - but it's not really dark.... it's like a tan color with gold, peach, and a few coppery flecks in it. i think this would be a good bronzer for someone with light to medium skin tone.
sorry i didn't know how else to explain it. it's like a tan powder but spreckles of peach and copper. some of their products aren't one consistent color.... it has a consistent base but adds a little bit of other colors to it. hopefully that makes sense. ...