FREE: Finding Betty Crocker
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The listing, Finding Betty Crocker has ended.
The secret life of America's first lady of food! At the height of Betty Crocker's popularity in the 1940's, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column.Finding Betty Crocker is in the Books | Other Books category