In 1977 Coca-Cola licensed Star Wars images from 21st Century Fox for 4 different promotional posters (Darth Vader, Han & Chewbacca, Luke Skywalker, & the droids). If you do an internet search of "Coca-Cola Darth Vader" you'll be able to see the whole Darth Vader poster, and you'll see Coca-Cola's trademark prominently at the bottom of the poster. The image on this card has been cropped from the original poster but the info on the back mentions Coca-Cola. Hope this helps!