FREE: the verse by the side of the road

The listing, the verse by the side of the road has ended.

Paperback in GUC, Front cover has crease at the bottom and some dirt on the front as well. May come off with a little water and a wipe. n the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever. The whole story is in this book, plus all of the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. REVIEWS: This book was well written and enjoyable. Captivating story of one of advertising's greatest triumphs, By hyperbolium This review is from: The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles (Paperback) With the low-brow humor of "whazzzzzup" and high-speed editing of MTV-style ads dominating the landscape, it's almost hard to imagine how memorable the quaint multi-sign Burma-Shave ads were. The combination of clever verse and brilliant exposition -- stretching along the wide-open road until the punch line could be delivered -- is unlike any other ad delivery in history. Author Frank Rowsome, Jr. tells the story of the campaign's creation and life, and provides a listing of all signs from the first in1927 ("Shave the modern way / No Brush / No Lather / No Rub-in / Big Tube 35-c Drug Stores / Burma Shave") through their last in 1963 ("Our Fortune / Is Your / Shaven Face / It's Our Best / Advertising Space / Burma-Shave"). In between is an amazingly clever collection of poems, including contest winners, shorter signs for smaller displays, spin-off tooth powder and lotion jingles, and regional ads. Great reading for those remembering the signs as well as those who just want to get a smile from some great advertising - one of the USA's most under appreciated art forms.