No with the semi- perm you don't use developer. You either get a red hue or bleach hair for a bright red. This is a cream you put on you hair and let sit.
From your pic you hair look like a burgundy red. This will kick up a little if you don't bleach it. I have natural red highlight so when I was using this I bleach some if my hair with a box highlight kit and then I put this on for awhile with plastic wrap to let it set. It is semi- permeant so it will wash out and fade hope this helps