It offers a choice of iTunes OR UltraViolet - the code for this film is entered at FoxRedeem.com and then it accepts the code and offers choice for redemption - if you choose iTunes you can either have iTunes open on your computer or it will open iTunes automatically (that is what it does on mine), it will open the redeem page and enter an iTunes generated code for you. If iTunes does not open automatically or if you don't have it open or don't complete the redemption at that point etc., and it doesn't redeem, you can go back to the FoxRedeem.com site and re-enter original code - it will then show you the new iTunes redemption code and you can then enter it manually.