When you click on the persons ID name , you will go to their "page". On the top of their page it has a little icon sort of thing that says (become a fan). Click on it, and your their fan, or "you like their style"! : ) When you are shopping around, you can also become a fan without going to their auction page, just by finding that "become a fan" button on the items page. Fanned you, bid, and watching.