Visibly reverses wrinkles with Activinol Technology while helping to protect skin with SPF 25 UVA/UVB. Makes skin look and feel reborn all day.* Skin will look fresh, new and younger. In 3 days: begins to reduce the look of wrinkles.* In 2 weeks: improves discolorations by up to 25%.** Over time: dramatically reduces the look of wrinkles and discolorations. Skin looks dramatically tighter.