The current phase of the Program begins at 12:00 a.m. Eastern Time (ET) on January 1, 2010 and is scheduled to end at 11:59 p.m. ET on December 31, 2010 (the Redemption Period), but Sponsor reserves the right to shorten, extend, suspend, modify, or cancel the Program, at its discretion, at any time. Codes may be entered beginning 12:00 a.m. ET on January 1, 2010 until 11:59 p.m. ET on November 30, 2010 (the Collection Period)
*They have extended it from what i remember due to the popularity.